In October, I was hired to shoot a portrait of local attorney, Kana Johnson. The original purpose was to have an updated yellow pages ad done. A few weeks later she sent me the ad which was created for her.
Frankly, I was a little nauseated. If you take the patter of a carnival barker and reduce it to text, this is what you get. Nearly a half dozen fonts, DMV photo (made from MY work…), clumsy alignment… It had it all.
Kana did not ask me to redesign anything, but I really could not let this be a representation of one of my clients. (If Kana is reading this, she’s probably saying, “Oh my God! My photographer is such a cheese ball!”) True, true… But she LOVED my take on what the ad should look like.
Check out the 2009 phonebook. Well, you could just have a look below. It is one of two designs I did for her.