The yellow pages ad

In October, I was hired to shoot a portrait of local attorney, Kana Johnson. The original purpose was to have an updated yellow pages ad done. A few weeks later she sent me the ad which was created for her.

Frankly, I was a little nauseated. If you take the patter of a carnival barker and reduce it to text, this is what you get. Nearly a half dozen fonts, DMV photo (made from MY work…), clumsy alignment… It had it all.

Kana did not ask me to redesign anything, but I really could not let this be a representation of one of my clients. (If Kana is reading this, she’s probably saying, “Oh my God! My photographer is such a cheese ball!”) True, true… But she LOVED my take on what the ad should look like.

Check out the 2009 phonebook. Well, you could just have a look below. It is one of two designs I did for her.

Daniel Lane Photography

The yellow pages ad
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2 thoughts on “The yellow pages ad

  • December 4, 2008 at 9:41 am
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    I am in complete agreement with you! Your work looks so much better! *:o)

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